XML FeedsWhat are essential tools and or services used for Internet Business?
By admin on Sep 8, 2011 | In Smart Business Tools
What are the essential tools and or services that you need to setup a business opportunity on the Internet?
I have already written an article discussing the pros and cons of having a website to help brand yourself and build an online business. It is safe to say then that a website is an essential tool in an internet marketer's tool box.
The main reasons I suggest that you have your own website is so that you can brand yourself. (Make yourself known on the internet.) The other main reason is so that you are able to build your own list.
You need an autoresponder service to be able to keep track of the members in your list and to be able to send emails to the people on your list/s. You need an autoresponder that enables you to maintain multiple lists and multiple campaigns. You need splash pages and lead capture pages as well as lead capture forms for your pages on your website. The combination of all of these is known as a lead capture system.
Some of the other tools that are essential include a conference center you can use for sales presentations, training sessions and online help sessions, A url rotator you can use for split testing splash pages, capture pages and for displaying different banners in the same space, and finally a link cloaking or shortening service.
Another tool that has become invaluable to the internet marketer is video recording. Videos are used on lead capture pages on blogs and other websites and can be uploaded to sites like YouTube to help drive traffic back to your website.
There are other tools and services that you might need and use to help you to build your internet marketing business as well. I don't consider them to be essential start up tools and services that you need to purchase to get your business going.
Best wishes as always
Reg Whelan
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3 comments
I think you nailed it right Reg. A nice short and essential list for web start-ups.Hope you continue on the write an upgrade for those of us a little further along the path.
Cheers and thanks.
You are on point with this post. Most people getting online don't know the power of an autoresponder, video and conference room. Once they have a website, these tools will definitely help them to get their product/service in front of their target market which will lead to leads, sales and profit. 
People reading your business plan will be looking to see not only who's on your management team but how the skills of your management and staff will contribute to the bottom line. The Ownership Structure section describes the legal structure of your business. It may be a single sentence if your business is a sole proprietorship. The basic business categories of Sales and Marketing, Administration and Production work for many small businesses. Identify the key management people in your business and explain what functions each team member will fill. This is your management team outline. You may wish to present this as an organizational chart in your business plan, although list format is fine. Leave a comment
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